I Watched the Women in My Life Stop Trusting Beauty Influencers. Here’s What They Trust Instead.
My daughter texted me at 11 PM: “Dad, quick question—do you think this serum is worth it?” Attached was a screenshot. Some influencer in perfect lighting, holding a bottle, caption reading “This CHANGED MY LIFE you guys!!!” The link in bio promised 40% off if she used code GLOWUP. I looked at our last five…